New Sports Sunglasses Range from Polaroid Eyewear

If you enjoy adventure travel, extreme sports and generally live life on the edge then you know the importance of having the best possible kit to swing the risks in your favour!  That’s where the new dedicated Sports Sunglasses Range from Polaroid Eyewear comes in! Featuring the latest UltraSight™ polarized lenses and manufactured using Polaroid’s unique Thermofusion™ technology, these sunglasses give 100% UV protection and precision glare-free vision across the whole lens.

With Polaroid Sports Sunglasses you can have it all - styling, robustness and visual clarity.

Extreme features for 2010

Working with feedback from sports professionals around the world, including racing yacht crews and cycle road racers, Polaroid has introduced a host of new features for the 2010 Sports Collection.  For extreme sports enthusiasts, these include:

•    new wraparound, super-light but tough frames with all-day grip features
including soft rubber nose grips and arm tips
•    new durable green lens that gives superb clarity of vision for the changeable light and weather conditions encountered during road and cross country running, mountain biking, trekking and climbing
•    grey tinted, shatter-proof lenses to maximize visual clarity in bright glare conditions
•    full frames with side ventilation to prevent fogging and soft frame padding for a comfortable, secure fit on all face shapes.

“This is the most comprehensive sports sunglasses range ever from Polaroid and we’ve developed some features especially for extreme environments where only the very best will do,” said Rebecca Harwood Lincoln, Sales Manager UK & Ireland for Polaroid Eyewear.  “Our new polarized UltraSight lenses are just that – the very best in complete UV protection and clear, glare-free vision. Combined with our new coloured lens range, which includes interchangeable styles too,  this now means you can get the best clarity of vision whatever light conditions or weather conditions you encounter. With Polaroid Sports Sunglasses you really do get that all-important competitive edge!”

Getting there …

With their designer styling and coloured lenses, Polaroid Sports Sunglasses are great for wearing at any time, any place.   The polarized lenses are particularly good for driving or travelling generally, giving restful, glare-free vision so you arrive at your destination – whether you’re up a mountain or down in the desert - relaxed and ready to put all your energy into the latest adventure!

The 2010 Polaroid Sports Sunglass Collection includes specialist ranges for a host of popular outdoor sports including cricket, golf and fishing through running, cycling and sailing as well as snowboarding and skiing.  See details for each range at www.polaroidsunglasses.co.uk

The Polaroid 2010 Sports Sunglasses Collection is available from Cotswold, Nevisports, independent outdoor and sports shops nationwide, as well as Specsavers, Adsa Opticians and independent opticians. Also when you head off on that sports or activity holiday, see the range at UK Center Parcs and in UK airports. Or buy on board ferries, cruise ships and planes, with P&O ferries, Saga and Thomson cruises or BA, South African Airways and Virgin Atlantic long haul flights.

For information on Polaroid polarized lenses go to www.polaroideyewear.com